01/07
200 ML
- Mustard HeartlandHaryana · Rajasthan · Punjab · UP
- Single-Origin SeedOne soil, one season
- Kachi Ghani CharacterFull-bodied mustard taste
- Natural PungencyThe bite kitchens trust
- Family-Held CraftThree generations strong
An Ode to Mustard
Est. 1985 · The Heartland
Single-Estate Seed
One soil, one season — black mustard from Northern fields, never blended across lots.
Kachi Ghani Character
Full-bodied mustard aroma and natural pungency, kept honest from pack to pan.
An Honest Pungency
That sharp, rising kick — the mark of real mustard oil, long before it meets the kadhai.
Made for the Tadka
Meets hot steel and blooms — the aroma that turns a quiet kitchen into a home at dinner.
Faithful to the Achaar
The oil that guards mango and chilli, holding flavour from the first jar to the last.
Nothing But the Oil
No refining, no dilution, no deodorising — just what the seed gave, and nothing more.
Seed to seal, shown simply.
A compact visual journey of the checks that matter: seed selection, cleaning, steady character, settling, filtration, quality review and sealed Ashnoor packs.
010203040506
- 01
बीज
Select
Seed lots chosen for colour, aroma and bold mustard character.
- 02
सफाई
Clean
Dust, husk and heavier particles are kept away before extraction.
- 03
पेराई
Character
A steady kachi ghani character keeps the oil full-bodied and familiar.
- 04
ठहरना
Settle
Fresh oil rests so heavier seed notes settle naturally.
- 05
छनाई
Filter
Filtered for a clearer pour without over-polishing the taste.
- 06
जांच
Review
Colour, aroma, moisture and packing readiness are checked.
- 07
सील
Pack
Ashnoor packs are sealed and readied for shelves and kitchens.
The Ashnoor Range
One oil. Six sizes.
From small kitchen needs to larger family and business use, Ashnoor is available in a pack for every purpose.
02/07
500 ML
03/07
1 Litre
04/07
2 Litres Can
05/07
5 Litres Can
06/07
5 Litres Tin
07/07
15 Litres Tin
A family-led brand, one familiar kitchen promise.
Ashnoor is built with the patience of a family business and the ambition of a modern food brand. We care about how the bottle looks, how the promise reads, and how confidently it belongs in Indian kitchens.
The feeling we want is simple: when the monthly grocery list is written, when parathas hit the plate, when pakoras meet chai, Ashnoor should be the name that comes naturally to mind.
Ghar ka swaad, Ashnoor ke saath.
Wellness in every golden drop.
A compact, responsible look at the traditional wellness benefits associated with kachi ghani mustard oil, from heart-conscious cooking to skin, scalp, gut, and natural protective care.
Heart-friendly
Balanced natural fats for heart-conscious cooking as part of a wholesome lifestyle.
Skin ritual
Gentle warmth and nourishment, traditionally used in household massage rituals.
Scalp care
A grandmother's oiling ritual, valued for comfort and lasting nourishment.
Gentle on the gut
Subtle pungency long valued in Indian meals for warmth and digestive comfort.
Anti-microbial character
Traditionally appreciated for its naturally protective character in Indian households.
Information shared here is based on traditional culinary and household use of mustard oil. This product is not intended to diagnose, treat, cure, or prevent any disease.
From the Kitchenरसोई से
Recipes the oil was made for.
Three vegetarian classics where mustard oil isn't an ingredient — it's the reason the dish tastes like home.
01PunjabSignatureSarson da Saag
सरसों दा सागMustard greens · makki di roti
Winter sarson, bathua and spinach — slow-simmered, hand-mashed, then woken up with a smoking kachi ghani chhaunk.
1 hr 20 minSlow-cooked
View recipe
02North IndiaDal Tadka
दाल तड़काThe chhaunk that finishes the dal
Cumin, dried red chilli and garlic bloomed in screaming-hot mustard oil, poured over yellow dal so it crackles at the table.
10 min tadkaEveryday
View recipe
03Bihar · UPAam ka Achaar
आम का अचारSun-cured raw mango pickle
Raw mango, mustard and fenugreek sealed under cold-pressed Ashnoor and left to the summer sun — dadi ke haath ka swaad.
Cured 7 days+Patient
View recipeOne oil. A hundred kitchens. वही पुराना स्वाद।
100% VegetarianCold-PressedKachi Ghani
Customer Voices
What Indian kitchens remember after the first pour.
4.6
Avg Rating
10K+
Kitchens Served
6+
Pack formats
RS
Lucknow
"Used it for aloo paratha and bhindi. Smell is strong in a good way. Bottle came properly packed, no leakage."
Bought onlineCustomer note
PV
Jaipur
"Tried the 1 litre bottle first. Taste was close to what we use at home, so next time I picked the bigger pack."
Local store buyerCustomer note
NV
Gurgaon
"Good for tadka and everyday sabzi. I liked that the cap closes tightly after use. Feels neat for kitchen storage."
Repeat orderCustomer note
IK
Aligarh
"We use mustard oil mainly for fish curry. This one gives nice flavour and the smell does not disappear after cooking."
Home useCustomer note
AS
Patna
"Pouch is useful for refill. I used it for chokha and pakoras. Taste is good, only wish it was available more often nearby."
Online groceryCustomer note
SD
Kanpur
"My daughter ordered it first and told me to try. Now we both keep one bottle at home for paratha and achar masala."
Family useCustomer note
MA
Noida
"The 5 litre can is easy to keep in the kitchen. Handle feels strong and oil quality has been same in two purchases."
Monthly buyerCustomer note
PM
Delhi
"I bought it because the pack looked clean. After using in karela and achari gravy, we added it to our regular grocery list."
Grocery listCustomer note
RS
Lucknow
"Used it for aloo paratha and bhindi. Smell is strong in a good way. Bottle came properly packed, no leakage."
Bought onlineCustomer note
PV
Jaipur
"Tried the 1 litre bottle first. Taste was close to what we use at home, so next time I picked the bigger pack."
Local store buyerCustomer note
NV
Gurgaon
"Good for tadka and everyday sabzi. I liked that the cap closes tightly after use. Feels neat for kitchen storage."
Repeat orderCustomer note
IK
Aligarh
"We use mustard oil mainly for fish curry. This one gives nice flavour and the smell does not disappear after cooking."
Home useCustomer note
AS
Patna
"Pouch is useful for refill. I used it for chokha and pakoras. Taste is good, only wish it was available more often nearby."
Online groceryCustomer note
SD
Kanpur
"My daughter ordered it first and told me to try. Now we both keep one bottle at home for paratha and achar masala."
Family useCustomer note
MA
Noida
"The 5 litre can is easy to keep in the kitchen. Handle feels strong and oil quality has been same in two purchases."
Monthly buyerCustomer note
PM
Delhi
"I bought it because the pack looked clean. After using in karela and achari gravy, we added it to our regular grocery list."
Grocery listCustomer note
Where to Buy
Find Ashnoor on every major store.
Available across India online and at 12,000+ kiranas. One tap — delivered fresh to your kitchen.
Offline retail
Available at 12,000+ kiranas across North & East India.